Our last post covered how to learn about your big fish and prepare for your initial contact with them. This first contact is essential to your success so you will need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price, and of the quality you promise. Today we will explore the big approach and how to make that perfect first impression. Before you devise your plan of approach, you need to identify which big fish you will be targeting. Review your notes and research you’ve compiled

Customer service is a hot topic and can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something, or trying to communicate through a language barrier. If you provide your customers with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will become a champion of your business and recommend it to everyone they know! There are three secrets to good customer service; the first

There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you may ever work with. Today we will begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish. There are three major paths a business can take when expanding their business: Snail Speed Shooting Star Catch the Big Fish   Snail Speed Unfortunately, most business owners end up working themselves into the ground without

In the last post we discussed how to figure out what your customers want in order to experience a positive shopping experience. Today we will go over the concept of Deliver +1 and how this can elevate your customer service to the next level. I’ve decided to split up this post, so the next one will cover the 1% Rule. Consistency is the key to any great customer service experience. If you want to elevate your satisfied customers to Raving Fan status, you must go above and beyond the average customer service experience. There are three ways to develop consistency:

In the last post we outlined the first secret to building a solid customer service plan and how to establish your vision for your business. Today we will discuss the second secret in elevating your satisfied customers to raving fans. It is imperative that you know what your customers want. Familiarize yourself with who your customers are and you will know better how to serve them. Demographics are extremely important here. An upper-class woman in her 30’s is going to have completely different expectations than a blue collar worker in his 50’s. You need to do the following four things