Pareto Impact

Deliver + 1

In the last post we discussed how to figure out what your customers want in order to experience a positive shopping experience. Today we will go over the concept of Deliver +1 and how this can elevate your customer service to the next level. I’ve decided to split up this post, so the next one […]

Another Secret Revealed

In the last post we outlined the first secret to building a solid customer service plan and how to establish your vision for your business. Today we will discuss the second secret in elevating your satisfied customers to raving fans. It is imperative that you know what your customers want. Familiarize yourself with who your […]

Add Some Compost

In the last post we covered the first three of the 7 specific areas you need to consider in your franchise prototype process. To refresh your memory they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy   These 7 areas will fine tune your plan for the ultimate […]

The Corporate Puzzle

These are the 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy   These 7 areas will fine tune your plan for the ultimate level of success. In this post, we are going to cover the first three. […]

Expand the Life of Your Business

Today we will explore the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity   We’ll look at what each of these cycles mean and how […]

Gather the Troops

Today I’d like to focus on the different types of support staff you will require and what makes them so integral. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur   All of these roles must be played simultaneously by […]

Are You Aiding & Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire; Some capital; […]

Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]

Do It Like the Big Dogs!

Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high […]

PR Equals Free Publicity

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity; Merchandising; Promotions With a solid plan in place that encompasses […]